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What is Colour?

What is Colour

Choosing the right colour could make the difference between your product's success and failure. With something so important, it's wise to rely on the experts in colour technology.

Designing products that provide high consumer appeal is no easy task, often simply freshening a successful application with new colour is all it takes to remain in, or regain the lead. A new updated colour can make a product appear revitalised without the time or expense of a full redesign and the associated costs of cutting steel for new moulds.

Colourhouse Masterbatch invites Customers to take full advantage of our Colourlab by hosting meetings for you and your clients to work on developing new colours for new projects. This can inspire thought and discussion for designers and moulders and drastically reduce the costs and lead times for all concerned.

The correct colour can create and affect emotions and opinions, excite the senses, and change every corner of our lives.

  • Red

    RED may be associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.

  • Blue

    BLUE may be associated with trustworthiness, success, seriousness, calmness, power, professionalism.

  • Green

    GREEN may be associated with money, nature, animals, health, healing, life, harmony.

  • Orange

    ORANGE may be associated with comfort, creativity, celebration, fun, youth, affordability.

  • Purple

    PURPLE may be associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

  • White

    WHITE may be associated with innocence, purity, cleanliness, simplicity.

  • Yellow

    YELLOW may be associated with curiosity, playfulness, cheerfulness, amusement.

  • Pink

    PINK may be associated with softness, sweetness, innocence, youthfulness, tenderness.

  • Brown

    BROWN may be associated with earth, nature, tribal, primitive, simplicity.

  • Grey

    GREY may be associated with neutrality, indifference, reserved.

  • Black

    BLACK may be associated with seriousness, darkness, mystery, secrecy.


Colour Matching

What is colour?

Marketing experts have said . .

Colour Inspires

Colour Stimulates

Colour Breeds Passion

Colour Gives Recognition